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Featured Project

The Outlier.

Role
Naming, Branding, design
Location
Norden, California
About the project

Located on Donner summit, outside of Truckee, ca,, the oulier lodge concept was developed as a modern alpine cabin that paid homage to the history of the sierras. branding design was inspired by the iconic rock outcroppings of the summit's 'china wall', a legendary destination for rock climbers, hikers and backcountry skiers.

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